Join children's author and BIC Bright Futures Ambassador Louise Park as she takes the BIC ProHandwriters on a writing journey to create their very own book. Tune in as Zofia, Isabella and Paisley learn everything there is to know about coming up with a great idea for a book and creating fantastic characters.
Stuart was brought on to deliver the Pro Handwriter’s Project for McCann Melbourne. They had three days of observational footage shot on three cameras with no script from client or agency. Stuart had to find the story, break it into three sections, make sure it spoke to BIC’s audience, deliver meaningful content while promoting BIC’s brand. Being slick wasn’t important; being informative was. In the end, each video has been watched nearly 500,000 times, with a retention of over 50% across all three videos — way above the standard of 17% retention.
Agency: McCann Melbourne
Production Company: Patrick Jennings
Format: 3x 5minute Online Videos
Offline Edit: Stuart Willis
Join Louise Park and the BIC ProHandwriters as they take the next steps of their writing journey, and learn all they need to know to progress their story. In this episode, learn about creating interesting worlds and settings for our characters to explore, how to populate these worlds with interesting and fun supporting characters, and what we need to do in order to keep a story moving.
Join Louise Park and the BIC ProHandwriters as they take the final steps in creating their very own story. All good things must come to an ending! In this thrilling conclusion, learn all about how to properly plan a story so that you don't get stuck when you write, including how to create conflict, thrilling twists, and satisfying conclusions.