“Point made beautifully. Well edited and engaging throughout... Congrats, you clever bastards.”
We set out to see if subconscious ageism existed and couldn't believe what happened.
Two groups of people are brought into an experiment to explore unconscious bias in casting people for advertising. A group of fit and active older people watch a group of younger people look at their photographs amongst younger candidates to represent various demographics.
An unscripted social experiment shot with multiple cameras. Stuart was tasked to find the story in the edit from the mountain of footage.
Production Company: The Otto Empire / Dougal Digital
Directed by Henry Stafford
Edit: Stuart Willis